(Source: Associated Press) — Yelp is feeding its
online reviews of restaurants and other local merchants to Microsoft's
Bing search engine in a move to compete against Zagat ratings on Google.
Beginning
Thursday, people using Bing to search for information about
neighborhood businesses will be able to see excerpts from Yelp reviews.
The deal between Microsoft Corp. and Yelp Inc. comes two weeks after Google unveiled a new feature that serves up restaurant ratings from Zagat. Google Inc. bought Zagat's popular rating service for $151 million last year.
Google's
decision to highlight Zagat in its influential search results threatens
to divert traffic from Yelp. Joining forces with Bing makes sense for
Yelp because both online services are locked in battle against Google to
attract more advertising from local merchants.
Bing ranks a distant second behind Google in Internet search.
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