Tuesday, September 18, 2012

Fannie Mae Allows Liquid Assets in Lieu of Income

BY LINDA IVANOV for Mortgage Capital Associates | Sept 18 2012, 8:30AM
 
In a move to help more borrowers qualify for refinancing, Fannie Mae has released new guidelines governing its Refi Plus program. Borrowers and lenders have expanded alternatives for documenting income. Certain liquid financial reserves will now be accepted as verified income. This alternative will apply to loans where the new payment will increase less than 20 percent. The Refi Plus program is available for Fannie Mae to Fannie Mae refinances.
Accepted documentation can come from liquid reserves such as bank accounts, money markets, stock accounts, retirement savings accounts, or certificates of deposit. These assets must be documented with at least one recent statement. The new Selling Guideline also addresses streamlined verification of qualifying rental income for investor owned property.
 

Saturday, September 8, 2012

Not Just Another Zucchini Recipe

As summer comes to a hot and humid end, this dish is a light, refreshing and tasty addition to the menu. It features fresh zucchini and tomatoes from the garden. If you are like many home gardeners, by the end of the season you are challenged to find interesting new ways to prepare that relentless harvest of zucchini. Solution: substitute pasta with zucchini for a new twist on a traditional dish. Use a vegetable peeler to make pasta-like strips of zucchini.
This intriguing recipe was featured on a cooking show, but my friend and I only caught part of the broadcast. So, we decided to just follow our instincts, tackle the recipe, and improvise. The result: scrumptious! Best of all you can experiment with your own variations by adding your favorite seafood, meat, or other ingredients. We added a pound of fresh grilled shrimp to our dish. The result: divine!
Zucchini “Pasta” with Fresh Tomato Sauce
6 large zucchini squash
8 large tomatoes
½ red pepper thinly sliced
½ red onion thinly sliced
1 tsp. sea salt to taste
1 tsp. black pepper to taste
2 small garlic cloves minced
1 tsp. fresh chopped parsley
1 tsp. fresh chopped basil
1 tsp. extra virgin olive oil
½ cup of fresh grated parmesan cheese
1 tsp. of garlic powder
Optional, Panko bread crumbs
Optional, fresh seafood or meat for the non-vegetarians

Special equipment: You will need a ricer or food mill and a large slotted vegetable peeler to start.  Once you have assembled the right equipment and your ingredients preparation is easy and quick. 
Place tomatoes in a large pot of boiling water to blanch (about 10 minutes, don’t overcook). After blanching, dip tomatoes in a coldwater bath to easily remove the skin.  After removing the tomato skins put the tomatoes through the ricer or food mill collecting the sauce into a bowl below. Toss the residue left in the ricer or mill.
In a saucepan sauté the minced garlic in olive oil.  Add thinly sliced red pepper and sauté until soft.  Add onion and sauté until transparent.  Add tomato sauce, chopped basil and parsley. Cook together on medium flame for 30 minutes, reduce flame to low, add salt and pepper to taste and cook gently for another 20 minutes. This makes a light, flavorful sauce.
Wash zucchini, dry and remove the skin using a vegetable peeler.  Once the skin is removed run the peeler the entire length of the zucchini to create strips and place strips in a bowl.  This becomes your “pasta.” Continue stripping until you reach the seeds then discard the rest of the zucchini.  Once all of the zucchini are striped, add olive oil, salt, pepper and garlic powder, toss to dress the zucchini “pasta.” 
Spray a saucepan with vegetable oil spray or use more olive oil; add zucchini and sauté until lightly tender. Remove zucchini and place on platter, pour tomato sauce over zucchini, dust with grated parmesan cheese, grated black pepper, optional Panko bread crumbs, and serve.
You may want to add shrimp, scallops, or your favorite white fish, cooked separately. Lighter white meats go well with this recipe. We used ground turkey in a second version. Experiment with your own ingredients for a tasty and healthy main dish or side dish. Just don’t use the last of your garden’s harvest, you will want to make this recipe again!

LinkedIn Starting to Look a Lot Like Facebook

A major redesign of LinkedIn's interface is rolling out this week. Several large companies with early access have adopted the new streamlined look. Immediate reaction ..... it looks a whole lot like Facebook Timeline! 

There are a bunch of things I like about Facebook that are being adopted by LinkedIn in this upgrade. LinkedIn has always been the clunky "wanna be" from my viewpoint. 

I never saw the value of linking to friends I already have on Facebook, or linking to people in my company Outlook address book, creating just another feed of information in my busy day. 

I never saw the reason to create a profile that is essentially my resume. If LinkedIn changed personal profile capabilities to allow broader range info, I might buy in. That said I'm getting over my reluctance.

With this new interface the experience will become more visually appealing with photos, posts and comments capabilities that we are so used to on Facebook. Company pages can be targeted to the many business users who could care less about Facebook. Bosses will encourage employees to spend time on this social media tool. LinkedIn has been wise to focus on building their user base in the business world.

I've started using LinkedIn in my business research as I seek teaming partners to bid on projects together. LinkedIn is a great and growing source of interactive communication as it settles into being the go to site for business. Promoting a better designed and interactive company page capability will certainly draw more eyeballs to company profiles. Check out the early adopter pages for Phillips, Citi, and Expedia

OK, I'm sold, hitting the "like" button. A major step forward from the old links to a company website that not only took you away from LinkedIn pages, but where you could rarely find a list of staff you are trying to connect with. Maybe more people will join LinkedIn and companies will have an even greater presence for collaborative teaming. Now, companies, get past just posting job openings on your profile. Promote your whole company! For more information, navigate to LinkedIn's blog article here>>






Saturday, August 25, 2012

Facebook Releases Faster App for iPhones and Androids

iPhone and iPad users rejoice! Facebook rebuilt its app from the ground up to address speed issues. Gone is the old web-based code, replaced by native iOS code. Gone are some of the infrequently used features that slowed down the app, others that made it clunky. Timeline is being rolled out for iPad users. Look for Instagram integration with iOS which Facebook recently purchased. Not to be left out, Androids got a speedier new app, too.

Read Wired Magazine's review>>

 



Sunday, August 19, 2012

Affinity Marketers Beware: Zeek Rewards Caught in Ponzi Scheme

Affinity marketers and investors were caught up in the latest scandal to hit the news when Zeek Rewards was shut down by the SEC this week.

(Source: CNNMoney)
Federal regulators announced fraud charges Friday against a company they said was operating a $600 million Internet Ponzi scheme "on the verge of collapse."

The Securities and Exchange Commission accused ZeekRewards.com, its parent company, Rex Venture Group, and Rex Venture head Paul Burks of luring more than 1 million investors worldwide into the scheme, which began in early 2011.

Read full article here>>




California's Beach Communities Banning Popular Fire Rings

The controversy has been raging for over a year. From Huntington Beach, to Newport Beach, to Corona del Mar here in Orange County, government meddlers are trying to take away a popular activity at the beach. 

Once the sun starts to go down, beach lovers traditionally have kept the party going gathered around a blazing fire. For years recreation departments provided safe, contained fire pits, clearly labeled "hot coals."

Then the controversy started. Huntington Beach decided to remove more than half of the fire pits claiming they cost too much money to maintain! Huh?

Corona del Mar and Newport Beach tried banning them based on pollution concerns. Huh?

I even found a local citizens group trying to save the fire pits in San Diego. http://www.savethefirepits.com

City councils have been debating the issue. Stepping into the fray here comes the California Coastal Commission. Surprise, the commission actually questioned whether there was any validity to banning fire rings based on pollution concerns.

I did a double-take when I read that article in my local newspaper. The Coastal Commission is everyone's nemesis. These "do-gooders" are notorious for interfering with every project along the coast, blocking development, blocking improvements, blocking whatever is proposed.

According to one article in the OC Register, "the Commission wants to know who uses the fire rings and when, what alternatives to removal the city considered, the history of the rings and whether the city (Newport Beach) had conducted any air quality studies about the dangers of smoke from the fires."

Well, finally one glimmer of common sense emminating from the Coastal Commission. Come on, local meddlers. Let's keep the fire rings. 

Users are reminded to be respectful of the beach and leave the area clean. Certainly it costs public works plenty to clean up after a beach party when disrespectful groups leave behind trash, drink cans and junk furniture. Don't let that be their excuse to ban the fun.

On that note, I'm getting my beach chair, blanket, and a jacket ready. Countdown, just a few days away from joining a group of friends on the beach for an evening of drumming and singing to the upcoming Blue Moon.





California's Two Radically Different Cultures

There is no California. According to syndicated columnist, Victor Davis Hanson, "the state has two radically different cultures with little in common." I was amazed at the comparisons he made in this article. Hit the nail on the head in every instance. Thought provoking analysis. 

(Source: Orange County Register)
 
Driving across California is  like going from Mississippi to Massachusetts without ever crossing a state line. Consider the disconnects: California's combined income and sales taxes are among the nation's highest, but the state's deficit is still about $16 billion. 


He concludes with "the drive from Fresno to Palo Alto takes three hours, but you might as well be rocketing from Earth to the moon."

Tuesday, August 14, 2012

Man convicted of collecting rainwater on his own property

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My collection of government insanity stories grows larger. Check out this article from Natural News.com. Apparently it is illegal to collect the rainwater on your own property in Oregon. Wonder where else this is against the law? ~ Linda

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(Source: NaturalNews.com) If ever there were a perfect example of government inanity, this is it. Maybe you didn't know - and chances are excellent you didn't - that if you have the audacity to collect rainwater and snow runoff on your own property, for your own consumption, you can and will go to jail for it.

Just ask Eagle Point, Ore., resident Gary Harrington, who recently began serving a 30-day sentence after having been convicted of that very thing, CNSNews.com reported.

In July, Harrington was convicted of violating an obscure, arcane 1925 law because he had what state water managers described as "three illegal reservoirs" on his property. In the end, a court found him guilty of nine misdemeanors, sentenced him to 30 days in jail and levied in excess of $1,500 in fines for doing what any sane human being could never describe as criminal behavior.

According to Oregon Water Resources Department, Harrington violated state water use laws by illegally diverting water running from streams into the Big Butte River.

Read full article>>


Sunday, August 12, 2012

Attracting More Customers Through Facebook

HubSpot has a handy new guide packed with tips and strategy on how to use Facebook to attract more customers. I downloaded the free copy and am taking notes as I read through its well-organized and in-depth content.

(Source: HubSpot)
The clamour to "get on Facebook" is noisy out there. For businesses reluctant to take the plunge, this guide is an excellent resource that demonstrates with the right strategy you can build and engage viewers on Facebook then convert them to paying customers.




Access 100+ Million Wi-Fi Hotspots on Mobile Phone

Stumbled upon this interesting app today. Eager to try it out. Developer claims it will save data plan gigs. Download the WeFi app for your smart phone. Use to connect to hotspots with your mobile phone for faster internet than cellular service. Connect your laptop to your smartphone for WiFi access.

Bypass expensive hotel access charges. Connect with strongest, most secure, signal nearby. With a database of over 100 Million hotspots, the odds are in your favor that you can use this money saving app to get access.




Pinterest Posting Tips

Tips from Posse Social Media on how to let others pin to your pinterest boards. Pinterest is confusing enough to manage, now Posse shares a way to manage on multiple devices and posting with login for personal vs. business account.



Thursday, August 9, 2012

Android Dominates Smartphone Market

(Source: Associated Press & USA Today)

Google's Android phones are steadily gaining market share in the world of smartphone competition. According to the research firm IDC, "there were four Android phones for every iPhone shipped in the second quarter. That's up from a ratio of 2.5 to 1 in the same period last year. The success of Samsung's Android phones helped Google's operating system extend its dominance in the smartphone market."
 




City to Homeless: take your crappy bicycle and get lost

Shame on the cities of Newport Beach and Costa Mesa which have passed strict bike-parking ordinances in a misguided attempt to rid public property of the homeless. 

With nowhere to go and nowhere to store their few belongings, the homeless often pack a bicycle with their worldly goods. Then they have the audacity to park them everywhere. Locked to a tree, locked to a fence, locked to a signpost, locked to a bus stop. Everywhere, except locked to a bike rack.

Apparently that makes people mad. Vocal complainers want the government to do something about it. In a knee-jerk reaction, city officials are wringing their hands and overreaching the bounds of common sense in an attempt to appease complainers, couching their actions in the name of "quality-of-life."

In 30 days, when the ordinances go into effect, the government will not only spend taxpayer money on  patrols, but will confiscate the offending bicycles. Why are the bicycles not parked in designated bike racks? Well, there are not enough of them.


Realizing later they should give people a chance to comply with their frivolous rule that bicycles must be parked bike racks, the cities came up with a plan to purchase and install more bike racks.

Spending yet more taxpayer money, a task force was convened to study how many parks and bus stops are being blighted by homeless-owned bicycles. The task force estimates it will cost nearly $40,000 to purchase and install more racks, and is hoping to secure grant money from a local transit authority to cover the cost. How many meals would that amount of money buy for the homeless? Plenty, but apparently that is not the priority of government officials.

Demonstrating the severity of the problem, a staff report revealed there are 30 parks within the city of Costa Mesa with a total of 38 bike parking racks. Gosh, no wonder the homeless don't use the bike racks.....they are full!

A lone councilman voiced his reservations, stating "I have a problem when solving homeless issues limits the liberty of the residents."

Shake that councilman's hand. Someone has to stand up to the absurdity.




Government Insanity: Elderly Couple Forced to Remove Picket Fence

More insanity by local government, forcing an elderly couple to remove their picket fence because it is suddenly out of code height limit. Built in 2000 as a kept-promise to his lovely wife, now the beautiful fence that the husband installed is declared 4" too high! The local government wants the entire fence removed for code violation.

Caught in the crossfire of neighbors embroiled in a feud, the elderly couple has become victim of the feud, even they don't have a dog in the fight. Nuttier yet, officials are not backing down on their demand to remove the fence.

I'm throwing my support to the elderly couple! Join me in this campaign.


Government's War on Home Gardens

My collection of government oppressive attacks on citizens is growing and growing and growing, pun intended. A Canadian couple was told to demolish the home garden in their front yard. 

Too shady in the back yard to grow vegetables, the couple moved their home garden to the front. An abundance of beautiful, healthy veggies are produced in the sunny environment . Added bonus, the man lost 75 pounds by eating healthier.

Despite asking their town's Environmental Services Inspector for permission, before they installed the garden, and given a verbal affirmative, now the government is forcing the couple to uproot all of the vegetables and install a minimum of 30% grass.
Unbelievable!



Contractor Protests Frivolous Fine for Environmental Disaster: Dumped Slurpee Lid

Dear Readers: I'm adding this nonsense action to my collection of government bureaucrats acting absurd. It burns me when I hear about bureaucrats, especially regulatory agencies, doing something so stupid, thinking no one will protest. Well, citizens are not so complacent. Rooting for the contractor who has filed a protest. This kind of nonsense makes infrastructure projects even more expensive for the taxpayer.

Gist of the story reported by the OC Watchdog, contractor completes major bridge construction project. The bridge project wins all kinds of awards, contractor utilizes construction strategies to avoid major environmental impacts, all is well until.........the Regional Water Quality Control Board slaps 290 violations and $2.9 million worth of penalties on the contractor, including a $10,000 fine for a single slurpee lid found in the water.

Fight back, contractor! Read the full article here>>

Saturday, August 4, 2012

Facebook's new targeted market options for posts

If you are a marketing pro, you will love these new customer targeting tools from Facebook. Wondering if you can select multiple categories in the drop down menu. Navigating to my page now to test it out. ~~ Linda
____________________________

(Source: Mashable)
 
Facebook on Friday announced new options for brand Pages to target their posts.
While previously Page admins could only target by language and location, the company has added new options, including:
  • Gender
  • Interested In
  • Relationship Status
  • Education
  • Workplace
A Facebook rep gave the following example of how a marketer might use the new option: “Say you want to target an audience for a back-to-school campaign. You can drill down to college kids 18 to 21, so your post will be seen more by that age group.” 

The new capability comes a few weeks after Twitter made it possible for marketers to send targeted tweets based on location, devices and platform. 



Friday, July 27, 2012

Ultimate Outdoor Kitchens

(Source: Mortgage Capital Associates) written by Linda Ivanov

Outdoor kitchens are exploding in popularity throughout America. Paired with outdoor living rooms, these trendy open-air living spaces are an elegant upgrade for your home. Take the fun outside!

Expand the usable area of your home by incorporating built-in features that blur the line between indoor and outdoor space. No longer just for luxury properties, outdoor kitchens are becoming a standard expectation. A well-designed and outfitted outdoor kitchen can seal the deal in a real estate transaction. It will add value to your home and be an important selling feature down the road.

An outdoor kitchen creates the perfect setting for parties or family meals. Toss aside the old-fashioned grill, picnic table and patio concept. These modern living spaces are elegant, comfortable, and practical. More than just a place to cook, today’s outdoor kitchens are fully equipped for entertaining. 

When planning your ideal open-air space there are many options. Go for the best design and quality of equipment you can afford while focusing on year-round use. Sheltered kitchens and seating areas can be used rain or shine and extend the season for enjoying nature. Even if you live in a region with relatively short summers, an outdoor kitchen let’s you enjoy the season to its fullest.

The centerpiece of your outdoor kitchen is a built-in grill. Consider where you will bring in gas, power and water lines when planning the layout. Incorporate a refrigerator, wine cooler and a sink. No need to run back and forth to your indoor kitchen. Adequate counter space for preparation and serving will add to your outdoor cooking experience. Work with your vendor to select the best options for rust-free and low maintenance equipment.

Read full article here>>

Your outdoor space can be more than a kitchen. Expand the concept by creating an outdoor living room filled with comfortable seating and accent tables. Select furniture, fabrics and rugs that will resist weather-related damage while adding decorative pizazz.

Create privacy and define the space with columns, half-walls and a fireplace. Use landscaping, fountains, or decorative items to customize your space. Plant fruits, vegetables, and herbs all around your outdoor kitchen. They are not only decorative, but your guests will love the fresh ingredients.

Just like the center island in your indoor kitchen, create one outdoors.  Tie the kitchen and living areas together with a raised table with high chairs for casual dining. Add a separate large table for traditional seating.

There are many options for your hardscape ranging from stone, brick, granite, tile, and stucco. Use stressed lumber for decorative shelving or a fireplace mantel. Bamboo and redwood are great options for weather-resistant woods.

Lighting is important for using your new space after dark. Incorporate traditional wired fixtures for basic lighting. Supplement with solar-power accent lights, candles or lamps. Your fireplace, or fire pit, will create natural lighting and a romantic atmosphere, not to mention warmth after the sun sets. You can also create warmth by adding propane-fired heaters at night, and a cooling breeze during the day with outdoor-rated ceiling fans.

Orient your new space to factor in heavy shade, overwhelming sun or windy conditions. Your goal is to spend time outdoors in your new living area, not be driven back inside by the elements. Durability and function of all items in your living space are important considerations.

Keep in mind that your local officials will require a building permit for your project, so be prepared. If you are making this a DIY project, find out what is necessary to streamline the permit and inspection process to avoid delays. Bring in the pros for electrical, plumbing and other critical utilities.

The most exciting trend in outdoor kitchen construction is the wood-fired pizza oven. Nothing compares to the taste of a pizza baked the time-honored way. 

Creative design can transform your outdoors into a comfortable and fun area for open-air entertaining. You may never want to go back to cooking inside!

~~



Design a Luxury Garage for Your Exotic Cars

(Source: Mortgage Capital Associates) written by Linda Ivanov

Insane, over-the-top, themed luxury garages are trending! You’ve been cruising around in your exotic car or heading home from a classic car show with your latest trophy.

You can’t just park your rolling work of art in a standard garage, drop the old-fashioned door and walk away. Tisk, tisk, no way! You and your special car deserve a luxury garage where it can be showcased, be the center of attention.

Whether you own one, or dozens, of these beauties get creative in designing a space that is unique. After all, half the fun is driving your car; the other half is admiring your car. Only a dream garage offers the proper showcase for your high-octane treasures.


For lots of fun photos, click here
or query your browser for luxury garage.

Saturday, July 21, 2012

Organizations see social media as threat rather than asset

Interesting, my last post shared a survey conducted by Burson-Marsteller indicating strong growth in the adoption of social media by Fortune 100 global companies, and a view that it helped grow their business. HBR's assessment shows organizations view social media as a threat. ~ Linda
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(Source: Harvard Business Review) 

Most Organizations Still Fear Social Media

[Excerpt] In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not. Most organizations, however, still view social media as a threat to productivity, intellectual capital, security, privacy, management authority, or regulatory compliance. In fact, this is the most common attitude among the more than 250 organizations that have taken our Social Readiness Assessment




Add Google author tags to generate traffic for your blog

Thanks Social Media Examiner for your great article about adding Google author tags and  "Contributing to" link to my blog urls in Google+ profile. Just tried it, now I'll sit back and see what new traffic it generates. Heck, I'm going to just share the entire article. So many great details and instructions here to help us to better understand social media.  




Facebook's Airtime Lets You Video Chat On Any Platform

Love it. Two gals in their closet video chatting, perhaps comparing what to wear? Check out this adorable promo video. I like the idea of an app that can be used on any platform without a download. Simply login with Facebook, link to the Airtime app, and you are ready to chatter, giggle, and wave to your friends directly from your browser, from inside your own closet :)



LinkedIn Becomes More Social

LinkedIn is delivering news content to professionals through its LinkedIn Today product. This week they adopted new social features that allow commenting on news articles.  You can use their new tab filter "Trending in Your Network" to deliver news that the most relevant to your professional network. Read the article here.

While they were tweeking the site, LinkedIn rolled out an easier way to navigate the homepage. With these new features perhaps this casual user, will be tempted to use my LinkedIn account more often. Read the article here.

(Source: LinkedIn)



Burson-Marsteller's #SocialMedia Study Packed With Content

Do you have clients who need a little persuasion to convince them of the merits of a social media campaign? They ask, why go to all this trouble? A newly released study by Burson-Marsteller answers that question. It tracks adoption of social media by Fortune 100 global businesses. It shows steady growth in the use of social media and adapting to new features and platforms. The largest growth was the use of video to promote business through YouTube by creating branded channels. These global businesses also use Facebook and Twitter to drive engagement through multiple accounts that can be targeted to different demographics and geographic regions. Click here for study results and a presentation.

(Source: Burson-Marsteller)




Friday, July 13, 2012

Wells Fargo Loses Mortgage Loan Discrimination Suit: Pay Up!


(AP) — Wells Fargo Bank will pay at least $175 million to settle accusations that it discriminated against African-American and Hispanic borrowers in violation of fair-lending laws, the Justice Department announced Thursday.
Wells Fargo, the nation's largest residential home mortgage originator, allegedly engaged in a pattern or practice of discrimination against qualified African-American and Hispanic borrowers from 2004 through 2009.

At a news conference, Deputy Attorney General James Cole said the bank's discriminatory lending practices resulted in more than 34,000 African-American and Hispanic borrowers in 36 states and the District of Columbia paying higher rates for loans solely because of the color of their skin.

Cole said that with the settlement, the second largest of its kind in history, the government will ensure that borrowers hit hard by the housing crisis will have an opportunity to access homeownership.

Read full article here>>

The part of the settlement for $125 million deals with mortgages that were priced and sold by independent mortgage brokers through Wells Fargo's wholesale channel. The financial institution said that it is discontinuing financing mortgages that are originated, priced and sold by independent mortgage brokers through the mortgage wholesale channel.

"Through our separate decision to no longer fund mortgages through independent mortgage brokers, we can control how that commitment" to serving home ownership needs "is met on every mortgage that Wells Fargo makes," said Mike Heid, president of Wells Fargo Home Mortgage.


Thursday, July 12, 2012

#Facebook Groups and Facebook Messenger Get Read Receipt Capability

I like the feature in my MS Outlook at the office, but is it appropriate or useful for Facebook Group users? Read full article here>>

(Source: Mashable.com)

Worried that a message you posted to your Facebook Group went unread? Worry no longer.
Members will soon be able to see exactly who has viewed each update posted to a Group, Facebook announced Wednesday. Below each post appears “Seen by” followed by a number; users can hover over the text to see who read each message and when they read it. The feature, which Facebooks calls “read receipts,” also work on mobile.

Facebook introduced read receipts into another of its applications, Facebook Messenger, in early May. The feature appears in both one-on-one messages and in group chats.

Read receipts are undoubtedly useful in the context of Groups, but are already raising privacy concerns. Rubina Madan Fillion, social media editor at SmartMoney and The Wall Street Journal, immediately dubbed it “creepy.”

What do you think of the new functionality? How would you feel if read receipts were integrated into other parts of Facebook, like personal or brand status updates?


Social Media Provokes More Plastic Surgery?

(Source: Mashable.com)

Doctors say Facebook and video-chatting tools like Skype and FaceTime have partly fueled this decade’s boom in plastic surgery.
 
“People will come in and say, ‘I saw myself in the mirror, but I didn’t really notice it until I saw myself on Facebook or on my iPhone or iPad,’” says Dr. Adam Schaffner, a New York plastic surgeon. “When you look in the mirror you’re seeing the mirror image of yourself. But when you see yourself on social media, you’re seeing yourself the way the world sees you.”

This new, social-media-derived vanity is driving plastic surgeons to cater to the growing market. Schaffner performs a surgery called the “Lifestyle Lift,” a minimally invasive procedure to tighten up the face. 


 


Watch Your Words! #Facebook Monitors Your Chats for Criminal Activity

(Source: Mashable.com)

#Facebook and other social platforms are watching users’ chats for criminal activity and notifying police if any suspicious behavior is detected, according to a report.
The screening process begins with scanning software that monitors chats for words or phrases that signal something might be amiss, such as an exchange of personal information or vulgar language. 

The software pays more attention to chats between users who don’t already have a well-established connection on the site and whose profile data indicate something may be wrong, such as a wide age gap. The scanning program is also “smart” — it’s taught to keep an eye out for certain phrases found in the previously obtained chat records from criminals including sexual predators.



Improve your #SocialMedia videos with these handy tips and gear

As a professional videographer, hauling around the typical heavy camera and gear, I find this article particularly interesting. While the smartphone camera's can't compete with professional quality settings and capabilities, they are fun and easy to use for social media sites. ~~Linda

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(Source: USA Today)

With more than 365 million Apple mobile devices (iPhone, iPad and iPod Touch) and 350 million Android devices in consumers' hands, it's easy to say that more folks have access to a video camera than ever before.

But how to take advantage of the surprisingly robust video features offered by the mobile devices? It's a question many are grappling with, as they produce shaky videos with poor sound that don't look as polished as some of the best work on YouTube and Facebook.
There are easy solutions.

In a nutshell, steady the image and improve the sound, and you're halfway home. The good news: You don't need a big video camera anymore to get great videos.
The cameras in smartphones have so improved that with a little thought and some tools, you can make great-looking work.



Saturday, July 7, 2012

Friday, July 6, 2012

California's High Speed Rail Funded: Watch Your Wallet!

Well, the nutty boondoggle high speed rail project got funded today. Watch your wallet, California taxpayers are about to be soaked for the next 30 years on this pipe dream project that will benefit the consultants, rail designers and construction crews. Anyone remember why the government took over Amtrak? And it still loses money.

I would rather see light rail in the middle of every freeway instead of car pools and this really stupid HSR. Can't imagine getting on the train to go from Los Angeles to San Francisco when there are plenty of airplanes and I would still need a rental car. I love trains, but this idea is just not the right way to go. Even the HSR in major European routes are struggling to stay solvent.Yet, California's nutty government officials press forward.

Read full article here >>


Thursday, July 5, 2012

Facebook Tabs Engagement Has Striking Decline

Mashable reports a huge drop in tab engagement since Facebook launched its new timeline format. I miss many of the tabs and functions that used to be on my page. Don't like the way I'm limited to a few boxes that can show under the cover photo.

Read full article here >>


 




Top 30 Social Media Bloggers: Get the list now

I'll be checking out this great resource. watch out, getting ready to hit the "following" button on Twitter, for sure!

Get the list here, read full article from Promotion World >>


Handy Guide Explains Facebook Promoted Posts

Great article by the Social Media Examiner. Lots of confusion over this issue, especially in the non-profit world, plenty of folks are outraged they have to pay to reach their fans.

Full article here >> http://www.socialmediaexaminer.com/facebook-promoted-posts/


Wednesday, July 4, 2012

SCORE Workshop WordPress & Social Media

About SCORE: http://www.score.org/
Article link:  http://bit.ly/NAPW6u 
Registration link: http://conta.cc/MVRUTj

Where & When
Date: Saturday July 14, 2012
Time: Part 1 8:00 Am to 10:00 AM
Time: Part 2 10:00 Am to 1:45 PM  

Location:
National University
3390 Harbor Blvd.
Costa Mesa,, CA 92626

Cost:
Part 1 No-charge
Part 2 $139 Online only



If you have never taken advantage of SCORE services, now might be a great time to consider. They have jumped on the Social Media bandwagon and offer a wide variety of seminars, most of them free! I highly recommend. They have excellent speakers and do a great job covering the topic.

~~ blogger Linda Ivanov
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SCORE Workshop
Supercharge Your WordPress Marketing
Plus Bonus
Social Media Marketing Made Simple

Join Us For A 2-Part Session Focusing on a WordPress Bootcamp 
plus Bonus
Social Media Marketing Made Simple
Plan on arriving early, 8;00 - 8:30 am for Registration & Networking.  
Part 1 starts promptly at 8:30 am and starts the day with Social Media Marketing Made Simple (No-charge) that will cover strategies and best practices to get the most out of your social media activities, including:
  • What social media marketing really is and why use it
  • Introduction to social media channels and how to evaluate what's right for your business or organization
  • How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response
  • How to create good content for your social media marketing campaigns and time management
  • How to balance social media marketing with email marketing and your other marketing efforts

Part 2 will begin at 10:00 am  Roll up your sleeves and dive into WordPress.During this bootcamp experts will demonstrate how to manage and maintain a blog or website with WordPress. Plus you'll walk away knowing the latest, greatest & coolest tools designed to save you time and money. 

What you will learn:
  • Why WordPress is so popular for business websites & blogs
  • How to leverage the power & flexibility of WordPress to increase sales
  • How to choose the right theme
  • How to update & manage your blog or website
  • Top 10 Must Have Plugins
  • Learn the difference between Plugins and Widgets
  • Helpful WordPress Resources & Tips
  • 12 Keys to Successful Blogs
  • How to measure & track results with Analytics
During the later half of the WordPress bootcamp you will have hands-on assistance from the experts. 

Who is this seminar designed for? Businesses that are...
  • Using WordPress for their blog
  • Using WordPress for their website
  • Considering making the switch to WordPress
We strongly recommend that you have the latest version of WordPress 3.4 installed and have access to it via your web hosting company. If you do not already have WordPress installed, you will be provided with access to a "practice" WordPress site where you will gain hands-on experience. Please note that access to the "practice" site will only be made available on July 14th.

We strongly advise you to have a current backup of your website or blog prior to attending the event. We are happy to assist you but not responsible for any issues if you do not have a back up.

The hands-on portion of the bootcamp will NOT be covering the following: styling, custom programming, plug-in conflicts and theme conflicts.

Refund policy:
Attendance to Session/Part 2 is by paid admission only and is specifically associated with this event, date and venue.   

Registration/payment for Part 2 cannot be transferred, traded, substituted or refunded.

Registrants for Part2 that cannot attend the paid event, for what ever reason, will simply forfeit the cost of admission.

Cost for Part 2 - $139.00

Space is limited, sign up today! 

Please Click Here to pre-register
SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin, or disability