Do you have clients who need a little persuasion to convince them of the merits of a social media campaign? They ask, why go to all this trouble? A newly released study by Burson-Marsteller answers that question. It tracks adoption of social media by Fortune 100 global businesses. It shows steady growth in the use of social media and adapting to new features and platforms. The largest growth was the use of video to promote business through YouTube by creating branded channels. These global businesses also use Facebook and Twitter to drive engagement through multiple accounts that can be targeted to different demographics and geographic regions. Click here for study results and a presentation.
(Source: Burson-Marsteller)
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