Organizations see social media as threat rather than asset

Interesting, my last post shared a survey conducted by Burson-Marsteller indicating strong growth in the adoption of social media by Fortune 100 global companies, and a view that it helped grow their business. HBR's assessment shows organizations view social media as a threat. ~ Linda

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(Source: Harvard Business Review) 

Most Organizations Still Fear Social Media

[Excerpt] In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not. Most organizations, however, still view social media as a threat to productivity, intellectual capital, security, privacy, management authority, or regulatory compliance. In fact, this is the most common attitude among the more than 250 organizations that have taken our Social Readiness Assessment. 

Read full article and poll here>>